Business operating on ecommerce environment must adopt model based on treasury consumer, it will provide a set of guidelines, which need to be adapted by the industry or business association and makes it a core set of standards or values, Moreover it can help consumer for making comparison of business with the set standards while making important purchasing decisions, or making comparison of online businesses. There is no mechanism installed in the model, which covers, complaints or enforcement. Whereas advantages of this model are concerned, the code of practice will help in dealing with overseas ...