Kudler Fine Foods plans to increase customer loyalty by offering additional services, using a firm understanding of customer buying patterns, and to ensure more efficient operation. Profitability will also be increased by reducing costs through supplier partnership programs. New customers will be acquired through marketing and phrase of mouth (Virtual association Portal: Kudler Fine Foods). Kudler also interested in expanding its service offering to add a catering service in addition to in-store parties that currently offers.
In addition, Kudler wants to use local organic producers, who buy its products. Planning and strategy helps the ...