KODAK

Kodak

Kodak

Introduction

Kodak is the world leader in the implementation of new features in the process of working with images and helps consumers, businesses, and creative professionals to enrich the workflow through the limitless possibilities of working with images, information, and printing. Kodak Company was founded in 1892 by George Eastman, a multinational company operating in the field of imaging equipment and materials and tools headquartered in New York (Gavetti et al, 2005). Known company with its products of photographic film, during the last century, it was the icon of the industry and reached its stake to 90% in the U.S. market. Kodak offers its customers the possibility of scanning electronic and paper documents for then using their valuable data. In our decision to work with documents include award-winning scanners and software for image capture, an extended range of professional services and best-in-class service and support. For any enterprise, be it a small office or global production, the Kodak can find a suitable solution that will allow individuals to obtain the necessary information.

As we've all heard, bankruptcy prestigious Kodak cameras in the industry, I will try in this article listed the reasons for the failure of this company after the date of successful track extends to 133, and how they could have avoided what happened, and what lessons learned from this case. Eastman Kodak Co, the century-old company that was once synonymous with photography warned Thursday that it needs new loans for 500 million dollars or close a multibillion-dollar patent sale to survive over the next twelve months.

Current Problems with Kodak

The company reported a disappointing third quarter results, which included a decrease in its cash reserve of 10% from the second quarter, and also anticipated an increase in their losses this year because their new digital cameras and printers have gained market. In late September, was abuzz with rumors that Kodak was on the verge of bankruptcy, after the hiring of Jones Day turnaround specialist. Businesses that sell are custom printed images, which includes most of their products to consumers and, retail print centers and document imaging business, which makes scanners for corporate clients. Perez declined to comment on the progress of the sale of patents. The Wall Street Journal reported earlier this month that the initial offerings, including Google Inc Apple was lower than expected. The auction began on 8 August and was scheduled to conclude on Aug. 13, but Kodak has extended the deadline because negotiations were still without a buyer.

The recently announced sales would imply that Kodak bankruptcy as an independent company, with less attention on consumers and the retail sector, with a greater focus on commercial printing, basic package. Kodak has denied plans to seek bankruptcy protection, but on Thursday warned starkly on its liquidity position for the next 12 months. Since the late nineties, the company began a series of financial suffering as a result of lower sales of photographic film for the emergence of digital cameras technological obsolescence. No longer appear in the list of Jones ...