KAKA RESTAURANT

Kaka Restaurant

Table of Contents

Business Overview3

The Company3

Company Mission3

Company Objectives3

Customer Satisfaction4

Marketing Analysis4

Market needs4

Buying Behavior Patterns4

Competition5

Company Strategic Approach5

Marketing Strategies5

Three Marketing Principles6

Make the Company Known6

Build Relationships with Consumers7

Future Marketing Outlook7

References8

Kaka Restaurant

Business Overview

The Company

Kaka Restaurant will be a small family owned and operated shop & restaurant located across the river from Bartlett Street, New York.

Company Mission

Increase pace

Increase income

Create a brand

Company Objectives

We deliver our homemade confectionary to two local bars daily. This outside catering has been an area that we have not explored fully yet, however we are very interested in expanding this service as we have gotten very positive feedback about our products. We want to approach all the City Centre bars in Cork and offer this service but keep it as a separate business to Kaka Cafe , we have come up with the name 'Kaka Coffee shop '. The idea is to deliver them with a selection of our homemade confectionary daily complete with a pricing system, point of sale, etc. and for it to be as little hassle as possible for them to take on. They would then introduce it as 'Kaka Coffee shop '.

Our new Restaurant is only just getting off the ground but we realised quickly that from 3 to 8.15 everyday it is very quiet. We want to create a buzz about the restaurant as quickly as possible. We want to explore every avenue possible to get people coming and going all day long. One of the ideas was to use in the evening times for different groups etc. book club, chess club, etc.

Customer Satisfaction

As a bona fide owner of the company you need to control all aspects of the business. This includes care for the satisfaction of your customers as well. If they are unhappy, they will turn to the competitors of your brand so it is the essential responsibility of the company to provide maximum customer satisfaction to all consumers.

Kaka Restaurant should provide maximum customer satisfaction to the customer by providing high- quality product to the customer. All the promotional advertising, personal selling techniques and other marketing strategies cannot succeed until the product quality is of high-quality standard. Kaka Restaurant should look to focus on the quality of the product.

Marketing Analysis

Market needs

In most cases consumers only need to kill their hunger. However, many customers purchase Kaka Restaurant for taste and delight. Thus, Kaka Restaurant has to analyze its market needs and align its activities accordingly.

Buying Behavior Patterns

Consumers always focus a lot on prices, quality and taste. They also base their purchases around their mood, gathering and other behavioral patterns. Kaka Restaurant have many loyal customers, mainly those who are young, students, convenience goers and those with lower income. Occasions such as, children's parties will influence the reasons for going to Kaka Restaurant, the fun atmosphere will attract the children. Attitudes of those who oppose to the methods in which Kaka Restaurant treat their customers and produce their food also plays a part to which areas to ...