JIHAD VS. MCWORLD

Jihad vs. McWorld

Jihad vs. McWorld

Introduction

In 1992, Barber Benjamin R. predicted that in the near future there will be two possible political figures, which will not be democratic, McWorld and Jihad. First, Jihad is a retribalization of large swaths of humankind by bloodshed and war.

The second, McWorld, are companies like MTV, Macintosh, and McDonald's, pressing nations into one homogenous global network business. The McWorld figure seems to be the political future instead of the Jihad.

The "McWorld" is divided into three parts: a resource imperative, an imperative of information technology, and an ecological imperative. These are the common demands to establish a political horizon for the future. The MTV represents the common attraction to adolescents. The pop culture of todays, lead to the fast growing religion and commercialism. People are being influenced by U.S. advertising. This is another way to have an ecological imperative.

The imperative of Macintosh technology opens the way for the next natural ravages of technology. The Internet gives rise to an information highway, making the world go faster and faster. The Internet resource is used by millions of people's every day faster deployment of marketing. Enlightenment Science and technology are inherently separate from universal, as it involves a journey of descriptive principles of general application.

McDonalds and other business have to create a chain of universal solutions to particular problems and un-answering embrace of objectivity. The global spread of businesses in the chain will dominate the world. All the commercialism is certainly undemocratic.

Ecological imperative is abused throughout the world, for example, U.S. greenhouse effect is being mistreated in Germany and Switzerland and Italians driving gas guzzlers gas fuel with lead can destroy forests. The trees of the forest became wooden boards and sticks for diners from around the world are destroying oxygen levels. The awareness of this issue increased ecosystem bad effects multiplied. This awareness creates a lack mandatory use of environmental resources.

Jihad is not a good idea of the world because of the bad predictions of religious conflict, when there is a place where it is free. Due to the innovations of current technologies for the rapid dissemination of new information cold war or holy war is not likely to occur. Only fools like Saddam Hussein's actions benefit from threats and religious war that would use deadly enemies into allies of an Iraqi nation.

A little on the horizon of current events, there are two possible political future - both dark, nor democratic. The first is a retribalization large swaths of humankind by war and bloodshed: a threatened Lebanonization root of the nation states in which culture is pitted against culture, people against people, against the tribe - a Jihad in the name of a hundred narrowly conceived faiths against every kind of dependency, any kind of artificial social cooperation and civic mutuality. The second is to be made in us by the onrush of economic and environmental integration of application systems and consistency and that the world is enchanted with fast music, fast computers and fast food - ...