JERSEYVILLE CLASSIS

Sports Restaurant: Jerseyville Classic



Sports Restaurant: Jerseyville Classic

Introduction

In the food industry, restaurants are trying to be innovative in finding new streams of revenues and unique opportunities. These initiatives include allowing restaurants to participate in sports and creating awareness of their meals to increase sales for the restaurant. Overlay advertising is not a new idea in sports. Anyone who has watched post-season baseball games over the past few years has likely noticed overlay advertisements on walls or the facades behind home plate (Liederman, 2007). Similarly, it is not uncommon to see overlays appearing on the field during NFL games, especially post-season and Super Bowl games. Many marketing efforts for non-sport products attempt to influence consumer purchasing behavior by incorporating a sports platform (or overlay).

Body: Discussion and Analysis

The location for such a sports restaurant should be chosen carefully, as the location of the restaurant will have a significant impact on the success or failure of that sports restaurant. The city or area chosen for the restaurant should have a population mixture comprising of all age groups, with teenagers and middle agers being the major portion of the population of sports. This is because teenagers and middle aged person are commonly expected to play and watch sports. Old people are sports fans too, but for the target market of sports restaurant teenagers and middle aged people would be their target market, because old people mostly watch their favorite games sitting at their home, whereas, the teenage and middle age people usually go to stadiums or any crowded place such as restaurants with big TV screen and sports fans in it. The location chosen for the sports restaurant is Jerseyville. This is located in Illinois and is the largest city in the country; also as it has no stadiums in it therefore, the people who are sports fans would really go to such a restaurant that sells their favorite sports team's merchandises and offering food and screening of their games at the same time (Fullerton & Merz, 2008).

The name for this sports restaurant would be Jerseyville Classic, the reason behind this is that choosing a name of any sports club or team would attract just the fans of that team or club, and people who are fans of the rival (opponent) club would feel reluctant in going in that restaurant. Therefore, the name is associated with the Jerseyville city and not with any sports club or team. Many stadiums also have restaurants, shops, clubs, and bars that are named after specific sponsors.

Strategies

This restaurant would basically sell food and sports goods and merchandises such as t-shirts, caps, action figures, and so on. The intent is to sell sports products; as well as, to sell the restaurant's non-sport offering which would be the food, meals, snacks and drinks. The list of theme-based efforts that will feature a sports overlay through promotion is almost endless. Strategies involving the pricing variable and a sports overlay are a bit more difficult to ...