JAKE MORLEY

Jake Morley

[Name of College]

Jake Morley

Introduction

Changes and innovations are being introduced daily in every sector and in every walk of life this also applies to Music Industry of UK. The history of music can be traced from early phase of the mankind, which reveals the importance of music in the life of people. At present everyone listen music and the main reason for that is, people enjoy listening music and use it as a stress reliever. Music industry has the potential to grow and is contributing greatly in the economy of the UK. The music industry of UK at present has produced many legends that have created history by introducing innovation in this field. Following the trend Jake Morley is also seeking to contribute his part in the history. A British National by birth Jake Morley belongs to a middle class family, who had supported his passion for music from his own pocket. Jake Morley a young, enthusiastic song writer, singer and composer has recently gain fame in UK due to his melodious voice, music and with attractive lyrics.

Objective of the study

This study will firstly attempt to explore different marketing factors Jake Morley has employed for the promotion of his songs and secondly analyze the present situation of industry and finally recommendations would be made to Jake Morley as how he can improve and enhance his fan base using existing social media and how Jake Morley can improve the offer to his existing audience and also earn a better living from it.

Methodology

This study is based on primary and secondary research. For the purpose of collection of primary data 35 respondents have been selected so that their views regarding Jake Morley could be recorded. The data will be analyzed so that recommendations could be made.

Jake Morley and his present situation

Jake's fan demographics are roughly split evenly between males/females, with over 70% of his fans being in the 18-34 age range. These are on-line stats so the chances of biasness towards a digital generation but gig attendances bear this out. His main audiences are generally in the UK, but he has fans in the USA, Australia, Germany, Canada, France, Spain and Italy. But Jack is presently looking to expand the audiences within the target age range through on-line marketing, single releases to radio, album promotion, live touring and direct-to-fan engagement.

Jake Morley can play every genre of music according to his manager, and the format he is currently offering to his audience is the acoustic pop. Currently Jack Morley has a release schedule for singles from the album which takes him into the summer. He is about to release 'Freddie laid the smack down' as a free download to begin with, followed by 'feet don't fail me now' as the first proper single in February. They are also rereleasing this track in early May to coincide with an industry showcase as part of city showcase at the 100 club in London. Third single 'I saw something' will be released in mid June to ...