Islamic Banking: Awareness, Attitude and Willingness among Potential Customers in Kerala

By

ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

LIST OF TABLESvi

LIST OF FIGURESvii

CHAPTER 1: INTRODUCTION1

Introduction1

Background1

Islamic banking in Kerala2

Rationale and significance of study3

Aim and objectives of research3

Islamic Banking- an overview4

Shariah concepts in Islamic banking4

Challenges for Islamic banking in Kerala5

The researcher6

CHAPTER 2: LITERATURE REVIEW7

Retail consumer's attitude towards Islamic banking7

Attitude, Awareness and Perception of People about Islamic Banking13

Conclusion of literature review14

CHAPTER 3: METHODOLOGY17

Introduction17

Research approach17

Data collection: Instruments and Procedures18

Methods and procedures18

Questionnaire Design19

The Research Sample20

Information needed to conduct the study20

Overview of the research design21

Data collection and analysis22

Secondary data23

Purifying the questionnaire23

Data analysis24

Qualitative data analysis25

Ethical considerations25

Credibility / validity26

Limitations of the research26

Conclusions27

CHAPTER 4: FINDINGS28

Results for quantitative analysis28

1. Demographic analysis29

2. ANOVA tests30

2.2 Income group34

3. Cross Tabulation36

3.1 Current banking habits * Age36

3.2 Current banking habits * family income37

4. Correlation analysis37

CHAPTER 5: DISCUSSION AND ANALYSIS39

Qualitative data analysis39

1. Awareness39

2. Attitude40

3. Willingness43

CHAPTER 6: CONCLUSION44

Conclusion44

CHAPTER 7: RECOMMENDATIONS47

Recommendations47

REFERENCES48

APPENDICES57

Appendix 2: Tables57

ANOVA of awareness with regard to age58

ANOVA of willingness with regard to age58

ANOVA of awareness with income59

ANOVA of attitude with income59

ANOVA of willingness with income59

Appendix 2: Questionnaire used for the study62

LIST OF TABLES

Table 1: Demographic analysis - age57

Table 2: Family income of the sample57

Table 3: ANOVA of awareness with Age groups58

Table 4: ANOVA- willingness to age58

Table 5: ANOVA of awareness with income groups59

Table 6: ANOVA of attitude with income groups59

Table 7: ANOVA of willingness with income groups60

Table 8: Cross tabulation- current banking habits*age60

Table 9: Cross tabulation- current banking habits*family income61

Table 10: correlation analysis61

LIST OF FIGURES

Figure 1: Sample population-age wise distribution29

Figure 2: Family income of the sample30

Figure 3: Family income of the sample32

Figure 4: mean attitude Vs age32

Figure 5: Mean willingness to age33

Figure 6: Mean awareness to family income34

Figure 7: Mean attitude to family income35

Figure 8: willingness to income35

Figure 9: Current bank operations and age36

Figure 10: Cross tabulation- current banking habits*family income37

CHAPTER 1: INTRODUCTION

Introduction

For the partial fulfilment of the Master of Science course at AIBS at Anglia Ruskin University this dissertation is submitted. The study is based on the academic research guidelines that are presented in this dissertation. The title of the study is Islamic Banking: Awareness, Attitude and Willingness among the potential customers in Kerala. The study is about the Islamic banking in Kerala. The main perspective is from potential customer point of view.

The introduction chapter will explore the basic concept of Islamic finance and some other context in this study. Further it is clarified in the significance and rationale for the study. The second chapter will provide critical literature review and it will give the idea of the studies that are being carried ...