IPHONE AND BLACKBERRY

iPhone and Blackberry

iPhone and Blackberry

Introduction

Blackberry and Apple are the two major players in the cellular industry. Both companies are dominant in branding and their marketing to capture the maximum market share. These tow companies follow aggressive marketing campaigns and innovations to cater the need of their target market. Smart phones market is the fastest growing market as United States smart phone sales grew 47% in the last year.

Blackberry

Blackberry mobile phones carry one of the best images in the market today since inception. The company believes in giving maximum variety of products for its sizeable target market. Second, the ...