INTRODUCTION TO THE INTERNET AND E-BUSINESS

Introduction to the Internet and E-Business



Introduction to the Internet and E-Business

Scope of E-business- Starbucks

Because of its vertical integration, diversification and success, Starbucks now has many competitors. On the coffee, the brand has helped to democratize the Specialty Coffee said among American consumers. Starbucks acquired some competitors like Seattle's Best Coffee or Pasqua, but many other brands have emerged in the meantime. His brother enemy Peet's , floated in 2001, is now also distributed in supermarkets, and giant Folgers and Nestle now offer specialty coffee blends or signature.

In the field of catering, Starbucks must also deal with regional chains such as Peet's and The Coffee Bean & Tea Leaf in the United States and Tim Hortons and Second Cup in Canada , but also indirect competitors such as Dunkin 'Donuts , and More recently, Burger King and McDonald's , which are repositioned by providing specialty coffee and beverages to espresso at competitive prices, often playing on a more accessible and down-to-earth than Starbucks .

The democratization of espresso and specialty coffee was also accompanied by the North American consumers with a passion for coffee machines, especially espresso. From the beginning, Starbucks espresso machine market of Italian manufacturers, and Starbucks continues in its stores and on its website to distribute the machines (and utensils) of several brands such as DeLonghi, but now under its own brand. Systems Nespresso Nestle, Senseo (a system developed by Douwe Egberts, the group Sara Lee , and the manufacturer Philips ) and the group Tassimo Kraft Foods clash since the early 2000s to offer espresso machines in capsules, and Starbucks launched its Starbucks Espresso Pods 2006, doses of espresso with the machines compatible with the Easy Serving Espresso format to be in this market.

After experimenting with its mobile payment service "Starbuck Card Mobile" iPhone in a couple of outlets, the American chain of coffee Stabucks now wants to extend it gradually to the national level. The brand for that announced a partnership with the sign of retailers Target. Stabucks will roll out its service and m-payment in a thousand retail outlets in shopping centers managed by Target. Starbucks wants for now accumulate more user feedback before expanding this service to its 11,000 outlets across the United States. Starbucks was launched in September 2009 the experiment of "Starbucks Card Mobile" in Seattle and several cities in Silicon Valley, as Cupertino (Apple headquarters), Mountain View (Google headquarters), Sunnyvale (headquarters of Yahoo) and San Jose (head of eBay). Based on a principle of bar codes, it offers a credit system allowing the owner of an iPhone to buy a coffee shop without cash. The user selects the application they wish to buy the drink. Mobile Starbuck Card generates a unique barcode, scanned in the store, which debits the customer's account in the price of your coffee. This account can then be reloaded online.

The rapid growth of Starbucks international symbol for some, the globalization of the economy and makes an ideal target for some supporters of ...