INTERNATIONAL MARKETING

International Marketing

International Marketing

Introduction

Today, when people discuss the term technology, the immediate name that draws closer to their mind is none other than Apple. Apple is a house hold name, be it personal computer, cellular phones or smart phones. Apple Inc has established itself as one of the leaders in the technology industry, along with the status of being the most creative organizations. The organization which started from a very small scale has reached milestones that most of the companies only imagine. The company came into being in the year 1971, when Steve jobs and Stephen Wozniak shook hands and started a company with the aim to become leaders of the technological industry.

The organization was officially established by Jobs, Wozniak and Ronald Wayne in the year 1976 when they registered it by the name of Apple computer, Inc. It initially started as Computer Company but afterward numerous initiatives were taken to expand the company from being a computer company to a multi dimensional, technological oriented organization specializing in different modern technologies. The company made their mark in the music player industry by introducing a state of the art music player by the name of Apple IPod which stormed the music player industry and was regarded as the start of a new era for the music player technology. Apple computers had grown from being a computer company to consumer electronics giant, hence the company decided to rename the company and changed it to Apple Inc. Since then Apple Inc have introduced consumer electronic devices such as Apple IPhone, which revolutionized the mobile phone industry and brought a new wave of mobile phone technology to the world.

Apple Inc has reached the peak of success under the creative and charismatic leadership of Steve jobs, who being a marketing genius provided the company with the competitive edge and success which no other company could achieve. After the death of Steve jobs the successor, Tim Cook, took charge as the CEO of Apple Inc in 2011. Tim cook's vision has provided the company the momentum which was required continue the winning streak which Steve Jobs provided. Apple Inc under the leadership of Tim Cook continues to grow and reach great heights.

Discussion

Apple Inc. is famous for its uniquely designed products, and marketing strategies for their products which include numerous different types of devices and software. The company has categorized their products as Mac, iPhone, Apple TV, iPod and cloud storage service named as iCloud. The company further provides its customer with the option to acquire digital content through their retail store and online stores. Apple maintains its existence in the electronic world with their online stores and at the same time shows their physical existence in the market with their retail stores all over the globe (Mrak, Renery & Bundgaard, 2006).

The late Genius- Steve Jobs was a person most associated with the name of the organization. It was a Steve job who was responsible for the success of the company and its marketing strategies ...