INTERNATIONAL HOSPITALITY AND TOURISM

Strategic management in International Hospitality and Tourism

Strategic management in International Hospitality and Tourism

The desire to experience the local flavour of places, learn and understand other cultures and traditions is growing. Ecotourism operators are succeeding while larger tour operators selling undifferentiated products are following price-driven, uncompetitive strategies. Learning from this change, the major operators, and the issue of mass is finding that marked the beginning of more authentic, less familiar market moves in their getaways tourist satisfaction.

Tour operators can offer cheap breaks in the seventies and eighties due to exotic destinations were reasonable and widely. Spain was very low cost in the sixties and seventies, and when the reference points that reside advanced dispatch operators diffusion controlled roads and hotel trade driven to cover variable costs. This does not denote the reinvestment in services and a slow but definite decline in the standards of punishment.

In this Report we are analysing the investment opportunities and risk factor for a Veitnamese restaurant KangFong who want to open in London. The margins for operators of transportation are approximately 3 of every 100 of revenue, well below the midpoint in the service sector. The last straw was low-cost carriers and low cost of real estate in foreign direct market opened: If people want only the sun, which now could get for them.this increase in tourism can boost the sales for Veitnamese restaurant KangFong.

At the time matching a developing market segment you want to understand real enthusiastic divergent positions of the house. Small operators issuing authority began to serve this market, establish the use of database marketing. Hiking, bird monitoring, covering a painting, fishing, art operators charged with the gap issue. Getting above the low cost airlines and Internet sales in late 1990 was the target terminal operators turn to the issue that had to rethink its strategy.

Risk Analysis in International Tourism

In my opinion for Veitnamese restaurant KangFong have to face risk while starting business in London because a risk can act as a “wake up” call for any business or industry and provides an opportunity to re-evaluate and/or streamline the manner in which activities are conducted. Industry must maintain flexible structures to enable an effective response in times of crises - adjusting marketing strategies, pricing structures and operating costs are all examples of such flexibility. Industry members need to stress test their business first by factoring a risk into their strategic plans, and next by ensuring there is no over dependence on any one market. There will be a dependence on domestic markets in times of risk for Veitnamese restaurant KangFong that can be complemented by targeted at people who have seen an attachment to the place visited has been attacked. These accessories can provide the trade with time to explore new overseas markets and the niche. The tourist trade is likely in the future to the crisis technical expertise, for example, a terrorist attack, to be submitted for testing the survival of the ...