International Business Operational Strategy

International Business Operational Strategy

Many international markets are now extremely competitive due to the liberalization of the world trade and investment environment. In industry after industry, capable competitors confront each other around the globe. To be profitable in such an environment, a firm must make clear and viable strategic choice with regard to its position on the efficiency frontier, and take actions at the operational and strategic level that support this position. Thus, strategy is often concerned with identifying and taking actions that will lower the costs of value creation and/or will differentiate the firm's product offering ...