INTERNATIONAL BUSINESS

International Business of Nokia



Table of Contents

Introduction3

Organization and Business Description3

Core Competencies4

Global Winner5

International Marketing5

Market development in the Emerging Markets5

Global Marketing Strategy5

Competitive Strategy6

Local vs Global7

Centralization versus decentralization7

Nokia effective marketing Strategy8

Industry Trends10

Major Challenges10

Competition12

Conclusion12

International Business of Nokia

Introduction

Nokia Company is the largest cellular phone manufacturer and supplier of the world. The company offers basic and high end mobile devices, telecom network equipment and related services. A strong focus only on cellular products and services is one of the main factors that have led to huge success of Nokia in last decades. Nokia is a Global company and mainly operates in Europe and Asia. It is headquarter is in Finland, and it is the most successful organization of Finland.

Organization and Business Description

Nokia has been able to design highly advanced and user friendly mobile phones which has been of enormous success worldwide. Devices and services segment of the Organization develops and manage all the mobile phones produced by the company. It also develops various services including application and content. It also manages sales, marketing, and brand and supply chain of the company.

Nokia recently has introduced new operational structure. According to the new structure, the device and service divisions have two business units: Mobile Phones and Smart Devices. Nokia mobile devices come under the Series 30 and Series 40 operating systems. These mobile phones are very user friendly with all the necessary functions an individual may want. These functions include voice capability, calendar, alarm, messaging, internet, emailing, media player and all such things that would excite an individual. Series 40 has more advanced options and uses Java and Flash Players (Andrew Isaacs, 2001). Applications using Java and Adobe could also be downloaded from Ovi Store. The Smart phones are based on the Symbian Operating system. These devices support to sophisticated and advanced technologies developed by third parties.

The business solution unit provides various services to its customers ranging from chagrining and billing software, service management software and subscriber database management.

Core Competencies

Nokia success is attributed to the fact that it has vast experience in cellular and network services industry. It has tried to focus on selected products and services which has resulted in good results for the company. Its product modification and advancement in technology have been exemplary. Development of new technologies enables them to remain the market leader.

Another reason for such tremendous success is selecting a market segment. The Nokia mobile phones are characterized by lifestyle, technology and design. Nokia is known for their high advanced, and unique mobile phones rather than just portfolio of different products. The marketing team of Nokia pays significant attention to people using their usage, and preferences of individuals when it comes to mobile phones. The marketing team of Nokia had visited various places in order to observe the way how mobile phones are used as fashion accessories rather than just being used as a way to communicate. These steps gave Nokia a competitive edge over other cellular network. As this approach gave a Nokia a unique value with mobile phones depicting different the lifestyle of individuals (Asheghian, P. and Ebrahimi, B, ...