INTERNATIONAL BUSINESS

International Business

International Business

Nestle

Nestle is based in Switzerland and was founded by Henri Nestle in 1866. Nestle is a recognized world leader in nutrition and health business. Nestle is growing its product line through innovation and renovation and maintains a balance in their geo-environmental activities and production lines. It opts for long-term performance rather than short-term goals. The company gives priority to bring the most relevant products to consumers in accordance with their needs, which will be useful throughout their lives. Nestle Company had started off from a single man's idea and developed into a giant corporation. In 1866, Henri Nestle who was a pharmacist developed a formula of milk food for infants who were unable to get their mother's milk. The product was a success and created a demand in Europe. Nestlé's popularity grew and more companies merge and become partners with business of Henri Nestle. From 1866-1947 Nestle has undergone several name changes. Nestle headquarters is located in Vevey, Switzerland. The company has many factories and operations in the entire world. Till 2003, Nestle increased the number of employees to 253,000 people with 88 billion dollars in turnover (Nestle.com). Nestle is to increase the size of their business from year to year. Moreover, the increase in the size of Nestle, Nestle variety of products they offer. This strategy has enabled Nestle to many different products in different areas of development: baby food, milk, cereal, ice cream, chocolate and confectionery, ready meals, drinks, snacks, bottled water and pet care.

Mission Statement

As consumers continue to decisions about food and drinks they consume, to help Nestle choice for every individual taste and lifestyle preferences. Research is an important part of our heritage, and Nestle is a key element in our future. We know that there is still much to learn about health, wellness and the role of nutrition in our lives and we continue to seek answers to consumers' good food for a good life (Nestle, 2010).

Nestle places a very high degree of emphasis on collaboration with stakeholders. Stakeholders are placed within the context of their supply chain and distribution processes. This process compromises of raw material suppliers as well as retailers and marketers. By collaborating with the stakeholders involved in these processes, Nestle is able to provide a high quality product that produces success for the company and the stakeholders for mutual gain. Nestle has entered into stakeholder partnerships with multiple organizations to promote social responsibility. For example, the Red Cross for drinking water quality, International Cocoa Initiative to ensure that suppliers to not exploit child labor, World Health Organization initiatives to support healthy products and nutritional information, sustainable consumption initiatives, and sustainable agricultural initiatives. These relationships provide strong connections to other companies, create situations to garner support from various entities, and create a positive image of their product to consumers (Nestle, 2011). Nestle has embraced the idea of utilizing the internet to communicate with its stakeholders. This includes providing information to consumers, engaging in forums for social causes related to their ...