International Business

International Business

Introduction

Designer Tommy Hilfiger is now one of the leading fashion and lifestyle brands worldwide. Hilfiger's name stands worldwide for superior quality and classic American fashion and cool at the same time, which can be worn anytime, anywhere and is not only based on fast moving trends. Founded in 1985, Tommy Hilfiger was started with a menswear collection and fashion designs today for men, women and children, sportswear, denim and accessories, perfumes and furnishing articles. In more than 65 countries around the world are more than 900 Tommy Hilfiger shops operated. Since 2006, the company for investor Apax Partners under the name of the brands Tommy Hilfiger, Tommy Hilfiger and Hilfiger are sold. The Tommy Hilfiger online store you can use the payment option to purchase accounting. For this, however, checked your credit rating and that have been paid on time in the past, invoices and payment requests. Depending on the country from which you order from Tommy Hilfiger, you can choose other payment options.

What might prompt Hilfiger to sell on an international basis rather than focusing on the domestic market?

International business affects a multitude of areas such as employment, consumption and fight against poverty, but also the environment and relations of Hilfiger. It is, in turn, shaped by a multitude of influences ranging from resources to the environment in a fashion. The latest regional unrest, the credit crisis and the decline in oil prices following the global financial meltdown have all highlighted the importance of diversification for companies. Besides the obvious diversification benefits from branching out, companies may see in their expansion an opportunity to gain a foothold outside saturated domestic markets, targeting economies with rising personal incomes.

The development of a wider product offering specifically is a prerequisite for any successful significant expansion strategy (Buckley, 2005, 18). At the regional level, further development of internal systems and processes, especially with respect to risk management and compliance can be critical to a company's success in foreign markets. Currently, investment and innovation are among the driving forces of global value chains. Companies invest in new products, technologies, in production facilities and distribution networks to reduce costs and increase their market share, their revenues and profits. Companies are also competing capital Investment to intensify their operations, productivity and their competitiveness.

This expansion allows Hilfiger to recruit business leaders to present to potential investors, supporting analyzes, partnership opportunities with multinational companies. New services aim to help investor's to establish contacts with suppliers, professionals, workers and knowledge networks and innovation they need. The following are the competitive advantages that Hilfiger will get;

The company gets a better competitive position

Materialize new business and the customer becomes more valuable

Increase the prestige of the company and brand

Identified and created new segments

Facilitates rapid exploitation of innovations

Increase the exchange of goods or services

Produces an expansion of domestic market

Facilitates development of economies of scale

Improve the relationship and credibility with local partners

The international operations strategy for Hilfiger coordinates operational goals with the goals of the organization as a whole, to a wider ...