INTERNATIONAL BUSINESS

International Business

International Business

Introduction

The main purpose of this paper is to develop the case analysis of a plastic company that wants to expand its business in different continents. The paper identifies a company with multinational operations which have faced different problems while dealing with the multinational operations and business expansions in different countries. The company which has been chosen in this paper is McDonalds.

Discussion

While expanding the business in international areas, McDonalds has faced different problems. For any company that wants to expand its business in international market, it is very necessary that it should be prepared of the risks which ...