Internal Analysis and SWOT

Internal Analysis and SWOT

The SWOT analysis shows PepsiCo's internal strengths, such as their experienced management team, a competitive product line, the marketing segment, and the high scale revenues. The possible opportunity noted in the SWOT analysis is the huge market beside Pepsi's target market. Another opportunity noted is the high average income of consumers, enabling the demand for Pepsi to be less price-sensitive.

Although PepsiCo has many strengths, a weakness could lie in the sheer size of the company, which could result in a loss of focus or suffer from internal conflict problems. Pepsi's major strengths such as an ...