Internal Analysis

Internal Analysis

Performing an Internal Analysis and Its Implications

The internal analysis is a performance review of the company's position in the market and balance sheet internal. It covers: recent trends in business performance, recent developments and company image or brand; resources available to the company or could features; critical analysis of the organization and the current marketing mix. The internal analysis of any business is performed through identifying the resources, capabilities, competencies and strengths and weaknesses of the business. This process helps in identifying the existing loop holes in the business and helps in formulating new strategies for the business ...