INTERCULTURAL COMMUNICATION

Intercultural Communication

Intercultural Communication

Intercultural communication is a kind of global communication. It describes a huge range of problems that are faced while communicating within an organization, being made up of individuals belonging to different social, ethnic, educational and religious backgrounds. (Samovar, 1991) It is sometimes also taken in terms of cross-cultural communication. It is very important to know the social position of the individuals or groups involved in intercultural communication in order to understand how people from different cultures and countries behave, perceive and communicate with each other.

It is important to have an idea of the cultural background of the ...