INTEGRATION PAPER

Integration Paper



Abstract

The paper discusses the review of the courses studied in the Baker college online program. It is an account of student's learning and experiences and the practical implementation of the courses. The paper also highlights the improvement areas that can be undertaken in the program.

Table of Contents

Introduction4

The courses4

Non Profit Marketing4

Course Learning5

The case study (Nucor Corporation)6

Course Learning8

Cultural Diversity10

Course Learning11

International Economics12

Course Learning13

Financial Analysis and Application15

Course Learning17

Experience and learning19

Use of knowledge21

Improvements21

Future considerations22

References23

Integration Paper

Introduction

The bachelor's program at Baker College online equipped the students with various courses and skills. The program assisted and prepared the students about various study areas, out of which the main courses were Economics, Marketing, cultural diversity and financial analysis. The case studies helped in understanding the marketing concepts. Besides the academic portfolio, the conducive learning environment facilitated the learning process and helped in retaining the study concepts. The paper discusses the evaluation and summary of the courses and the learning outcomes. It is broken into three sections. The first mentions the learning outcomes of the subjects, the second identifies the application of the courses in the future, and the third involves the students' opinion about the study tenure and its effectiveness. The paper also discusses the future considerations of the student based on learning and experience from the bachelor's program. It highlights the improvements that can be made to the program.

The courses

Non Profit Marketing

Under the course of nonprofit marketing, the student conducted a study on lupus foundation of America, headquartered in Washington D.C. the business plan and the marketing strategies of Lupus foundation were studies. The course remained helpful in understanding the difference between the marketing strategies of profit and nonprofit organizations. It was found that the major distinction between the two is that nonprofit strategies are based entirely on emotional appeal, whereas the “for profit; marketing may involve the product key=benefits endorsements. The student got inters in studying the organizations partly due to her dedication for the Lupus patients. The course helped the student to identify various marketing and awareness issues that the nonprofit organizations go through (Kirszner, 2004).

It was found that unlike commercial companies non-profit organizations do not seek to profit and have a "non-financial" goals and objectives. The effectiveness of nonprofit organizations is determined by the "public benefit”. To work properly, any organization needs resources. Nonprofit organizations are often able to obtain these resources for free (voluntary work, free expert advice, free space, tax breaks) or at a lower price (e.g., excluding value added tax). The need for care as the mobilization of resources and their use in accordance with the mission of the organization means that the heads of NGOs have to deal with two groups of "clients". Maintaining a balance between the interests and expectations of these two groups is often very difficult. The cornerstone of a successful business is a rule of "customer is always right." However, this stone is broken into pieces when it comes to non-profit organizations. Often the "rightness customer" and his idea of what is good for him, ...