INFLUENCE OF EXPERTISE ON MARKETING

Impact Of Technology On Marketing

Impact Of Technology On Marketing

A triangular relationship between communication channels, brands, and we, the public, the customer. The choice of communication technology is key to building a successful relationship with the brand while consumer.Given the new technology, channels of communication are changing at a speed that nobody can follow. Our study carries this view.

One of the important trends in consumer marketing is the emergence of multi-channel marketing of products and services. Organizations use direct channels such as Internet and catalog channels and other channels such as the environments of bricks ...