In-game advertising versus TV Commercials

In-game advertising versus TV Commercials

A study requested by Neo Edge Networks, a Mountain View, CA-based casual gaming advocating mesh, states that video advocating inside online sport is more productive than television advertising. Preliminary outcomes of the study, which will resolve at the end of this month, appear to show online gaming assemblies are more inclined to recall and positively see emblems who trial with pre, mid and post-roll video advertisements interior Web-based games.

Vicki Cohen, Frank Magid Associates, Executive Vice-President accordingly states to the initial outcomes display a 5x boost in unaided emblem perception over television advocating where ...