IMPACT OF TELEVISION

Impact of Television

The Impact of Television on Society

The importance of television Let us remember that the media have emerged in the early 17th Century with the spread of information pamphlets as tools, precursors of the press today. After the golden age of print media between 1870 and 1914, it will not wait too long after the advent of radio (1906) and television (1920) for impact exceeds that of Presse2. These mass media sources were information, means of entertainment and education, propaganda and even manipulation. Television will play an important role from the 1950 United States and in Europe and around the world. It will become the most influential medium because it is easily accessible to all social categories. His influence becomes even more important with the advent of cable and satellite. Therefore, viewers are choice between a multitude of channels and programs. They have the freedom to organize their program including the use from the 1990's and 2000 videos DVDs (John, 2006).

At present, we find that the TV devotes much time to entertainment needs of the public, but it is especially in a Logical competing commercial applying to have the greatest possible viewership using this effect of advertising and marketing techniques (Sohair, 2009). It seems that the European media joined the U.S. in the use of television not as a public service but as a service to benefit traders (Madison, 2001).

Today, TV has become a force for social cohesion that can guide public opinion. It can have a positive or negative values morales8. Even if the values exist, we find that they are in crisis. We will not dwell on all the elements of the crisis but on some points because we want to highlight the relationship between mediocrity and values. Regarding the crisis of values, we live in a society where the rules Corporations are not clearly established and where the action commercial or marketing trumps ethics (Poridge, 2007).

As we know, values change with the year's countries, social classes, cultures, individuals, etc. In our time, in societies where individualism is becoming increasingly important, the values seem to be defined more individually. The TV can use methods, techniques to manipulate the masses. In this case, one may ask whether the use of it is consistent with moral values. We view these practices as unfair and irresponsible. The channels are looking for a large percentage of hearing. To do this, some Submissions are especially spectacular and or sensational, or even downright fictitious. We do not really watch the substantive issues (Decruz, 2004). In other cases, the chains may be tempted to give biased information to attract viewers. Is it not time to think about the consequences of the impact of media on human values? From the perspective of ethics, it is whether this impact is positive or negative. The media promote the expression of democracy but can also promote anti-democratic values. The messages broadcast by the media may have different functions: information, education entertainment, advertising campaign, ...