IMPACT OF TECHNOLOGY ON CUSTOMERS

Impact Of Technology On Customers

Impact Of Technology On Customers

HOW THE COMPANY INTRODUCED THE NEW PRODUCT TO CUSTOMERS

Ries and Trout interpret that while positioning starts with a merchandise, the notion actually is about positioning that merchandise in the brain of the customer. This approach is required because buyers are bombarded with a relentless stream of advocating, with advertisers expending some century dollars every year per buyer in the U.S. The consumer's brain answers to this high capacity of advocating by acknowledging only what are reliable with former information or experience. (Langford 2005)

It is rather tough to change a consumer's effect one time it is formed. Consumers contend with data overload by oversimplifying and are expected to close out any thing inconsistent with their information and experience. In an over-communicated natural environment, the advertiser should present a simplified note and make that note reliable with what the buyer currently accepts as factual by focusing on the insights of the buyer other than on the truth of the product.

Lumsdon (1999) believe that a business generally would like stage its market, then to aim on which stage is the best to make competently and profitable. UK will be one of their goal markets of their new technological. (Stark 2003)This goods target:-For enterprise individual, they could relish their investment and wireless enterprise by this wireless function, for example inquire about bank balance, online buying or an inter-bank transfer. For foreigners, like worldwide scholars, they could pay their tuition free by it. For localized dwelling holder who likes to pay their protection, levy, rental cost, etc.

 

Argument/Justification

Product is as the new component loading into the alike goods market. As new goods in the market difficulties would arrive out as following: (Friedman 2004)

 

Too numerous followers/Imitators

Such as the demonstration of iphone expertise has been made a replicate by the competitors when the merchandise arrives out of the market.

•Security of the High Tech. when the first computer arrives out, no one understands that one day, would be the Hackers are conceived from these technology. Therefore, persons would be utilised to concern about their personal minutia security grade in the wireless phone.

•Replaced and destroyed. Today, there is non-product can be last longer then what the manual described. So, when the telephones have to be replaced/destroyed because the damages or other causes, the decimated tech would be highly needed for personal security. (Pourciao 2006)According to the matters mentions overhead, there are habitually the ways to help Product to profit from more advantages. In detail, this new tech of wireless can be effortlessly got into the market by supplying the sensible cost on the merchandise even there are risks. Finally, the customers' hotline and the website can furthermore be the help to persuaded to the desires of customers and the merchandise can be tending to flawless by correct their mistakes or errors throughout all the time of customer charge back period.

 

 (B) WAYS THAT SUPPLEMENTED WORTH DUE TO THE NEW EXPERTISE WAS VERIFIED

One contention sustains that ...