IMPACT OF C ORPORATE SOCIAL RESPSONIBILITY ON CONSUMER CHOSING ONE BANK ON THE OTHER: CASE STUDY BARCLAYS

ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, friends and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

Signature:

Dated:ABSTRACT

In the following proposed study, we will analyze and examine the concept of corporate social responsibility. The primary aim of the study is to analyze the impact of corporate social responsibility of Barclays on consumer behavior and their buying preferences. The research study will also illustrate the various kinds of corporate social responsibility activities adopted by

The research study adopts the secondary research method for the purpose of data collection and analysis. The research study will also adopt the case study analysis to further explain the issues and the problems. In the end the research study also provides adequate recommendations and suggestions for future research and also provides implications for the study.

Table of contents

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

CHAPTER 01: INTRODUCTION1

1.1Outline of the study1

1.2Area of research1

1.3Research background2

1.4Organizational background4

1.5Rationale for the topic5

1.6Purpose of the study6

1.7Statement of the problem7

1.8Research aims and objectives7

1.9Research questions8

1.10Significance of the study9

1.11Limitations of the study9

References11

CHAPTER 01: INTRODUCTION

Outline of the study

The following dissertation is based on the topic “the impact of corporate social responsibility on customer choosing one bank on the other” the following thesis is based on the case study of Barclays. Moreover the following study will also take into account the corporate social responsibility of Barclays on their potential consumers. The first chapter of the following thesis will illustrate and demonstrate on the introduction of the topic. The initial chapter will also highlight the primary aims and objectives. This chapter will also focus on the background of the study. The second chapter of the thesis will provide and illustrate review of the literature and previous relevant studies. The chapter of literature review will explain and emphasize on the previous studies which will be conducted in the specific field. The chapter of literature review will also provide information related to corporate social responsibility and its influence on consumer. The literature review will also focus on the corporate social responsibility of Barclays. The third chapter of the following thesis will explain and analyze the methodology of the proposed research study. The fourth chapter of the thesis will examine and illustrate the findings and discussion on the relevant topic. The fifth chapter of the thesis will provide conclusion. The fifth chapter of dissertation will also provide future implications and recommendations for the future study.

Area of research

The primary area of research is corporate social responsibility of banks and organizations. Moreover the following study will also explore the impact of corporate social responsibility on consumer behavior and their buying ...