IMAX LARGER THAN LIFE

IMax Larger than Life

Executive Summary

With the invention of IMAX, many needs and wants are fulfilled in society. The experience of a movie goer with impaired hearing or sight is also enhanced in a great way. Rear window captioning allows hearing-impaired viewers to read dialogue and sound effects with subtitles created at their seat. IMAX delivers descriptive narration through headsets, creating a theatre of the mind for blind moviegoers. Also the experience of a normal moviegoer is also enhanced with excellent sound and ocular effects. IMAX actually brings the movie from virtuality to reality in viewer's mind with its enormous display. Also the very huge screen makes the movies to the viewers very comprehensible.

Why is this invention for Canada? Comment on the changes brought about by this entrepreneurThis invention made Canada famous as many people from many countries use it and millions of people go to watch it. this also helps candians thearter owners and movie makers generate a lot of revenue. This invention was a revolution in the field of movie making.

IMax Larger than Life

Part A: Organization's Business Environment

Introduction

IMAX Corporation (IMAX) is an entertainment technology company specialized in digital and film-based motion picture technologies and large-format two-dimensional (2D) and three-dimensional (3D) film presentations. The company designs, manufactures, sells, and leases projection systems based on proprietary and patented technology for large-format, 15-perforation film frame, 70mm format theaters, including commercial theaters, museums and science centers and destination entertainment sites.

The company operates through its wholly owned subsidiaries. It is headquartered in Mississauga, Canada and employs about 326 people.

The company recorded revenues of $106.2 million in the fiscal year ended December 2008; a decrease of 8.3% compared to 2007. The Company's operating loss was $16.2 million in fiscal 2008, as compared to the operating loss of $12.2 million in 2007. Its net loss was $33.6 million in fiscal 2008, as compared to the net loss of $26.9 million in 2007.

IMAX Corporation (IMAX) is an entertainment technology company specializing in large-format and three-dimensional (3D) film presentations. The company's principal business is the design, manufacture, sale and lease of projection systems based on technology for commercial theaters, museums and science centers, and destination entertainment sites. The company has operations in the US, Canada, Europe, Middle East and Asia.

Industry Analysis

Organization and Structure

The organization and structure of the motion picture industry has become concentrated in the major Hollywood studios who have taken control over its three major divisions: production, distribution, and exhibition. The organization of the industry into companies that have become fully integrated producers/distributors/exhibitors represents a structure that existed in the 1920s and 1930s but was disbanded under antitrust regulation and then rekindled during the Reagan Administration. This structure has hurt film distributors without established alliances or reputations, known in the industry as "independents," because many of the nation's prime theater venues have relationships with the major distributors who book the larger theaters months in advance.

Typically, a motion picture studio distributes or licenses the rights to its film to an independent distributor, who in turn ...