IMAPCT OF SOCIAL MEDIA

Impact of Social Media on PR and Marketing

Impact of Social Media on PR and Marketing

Introduction

Social media has brought dramatic change in business practices and increased competitive rivalry in international economic environment. Marketing and selling functions of organizations have been affected the most among all organizational functions. Organizations that have used social media as their strengths have gained a great deal of financial and competitive advantage over others because of spreading features of organization's products to a large number of diverse audiences with low costs due to marketing using social media. This Term Paper discusses about the impact of Social media on Advertising and Public Relations.

Social marketing aims for aggregated behavior change - priority segments of the population or markets, not individuals, are the focus of programs. Social marketing is one of the few intervention strategies that explicitly reject the "clinical model" or education approach for public health or population-level change. Indeed, it was the challenge of creating large-scale behavior change programs in countries and in communities that led to its development and adoption across the globe.

This Term Paper will focus on over-emphasis on the positive aspects of Social media and not considering or over-looking the weaknesses in using Social media. As companies become more and more involved in developing social media and participating in the most popular social networks, they must also attempt to recognize those variables that have a causal relationship between customer attitudes about the information and their willingness to become or remain a loyal customer. Because of this significance, retailers utilizing the social media platform must also be aware of the dynamics of this environment. This includes not only the benefits of participating, but also pitfalls and vulnerabilities of the online environment. Regardless of the benefits social networking sites such a YouTube offer to the new marketplace, companies must also remember these platforms are open communities where users send in their thoughts and comments about product, service, or brand experiences (positive or negative).

This paper would also focus on the differences among social marking practice in developing and developed world contexts. We would also assess awareness aspect among masses and that there is a growing appreciation of the need to bridge these differences and also express the full potential of social marketing activities. Social marketing aims for aggregated behavior change - priority segments of the population or markets, not individuals, are the focus of programs in social marketing.

Social marketing is one of the few intervention strategies that explicitly reject the "clinical model" or education approach for public health or population-level change. Indeed, it was the challenge of creating large-scale behavior change programs in countries and in communities that led to its development and adoption across the globe. Unfortunately, the vast majority of programs continue to be developed from individual models of change that constrain our ability to design interventions for scale. When one looks at the success of international social marketing programs in their ability to achieve scale and impact on a national level, one hypothesis ...