IMAGINED CONTACT

The Effects of Imagined Intergroup Contact on Prejudice

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ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, friends and family whose immense and constant support has been a source of continuous guidance and inspiration.DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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ABSTRACT

In the following research study we will try to analyze the concepts of prejudice and imagined intergroup contact. The main focus of the research study is the effect of imagined intergroup contact in reducing prejudice. The research study will also illustrate how imagined intergroup contact promotes positive projections, reduces stereotypes, intergroup behavior and also help in reducing anxiety. The research study adopts the secondary research method for the purpose of data collection and analysis. In the end the research study also provides adequate recommendations and suggestions for future research and also provides implications for the study.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

1.1 OUTLINE OF THE STUDY1

1.1Background of the study1

1.2Rationale of the study2

1.3Aims and objectives3

1.4Research questions3

1.5Limitation of the study4

1.6Time scale4

CHAPTER 02: LITERATURE REVIEW7

2.1Prejudice7

2.2Ageism8

2.3Types of prejudice8

2.3.1Racism8

2.3.2Sexism9

2.3.3Ableism/ Disability9

2.3.4Homophobia prejudice10

2.3.5Religious prejudice10

2.4Similarity10

2.5Methods and techniques to reduce prejudice11

2.5.1Social learning11

2.5.2Education12

2.5.3Social categorization12

2.6Imagined intergroup contact13

2.7Attribution theory14

2.8Effect of imagined intergroup contact on prejudice14

CHAPTER 03: METHODOLOGY17

3.1Research design17

3.2Participants17

3.3Materials and apparatus18

3.4Procedure19

3.4.1The between condition20

3.4.2The same condition20

3.4.3The compare/contrast condition20

CHAPTER 04: DISCUSSION AND ANALYSIS22

DISCUSSION ANALYSIS22

4.1Imagined intergroup contact22

4.2Imaging intergroup contact can improve intergroup attitudes23

4.3Imagining Intergroup Contact Promotes projection to Out-groups24

4.4Imagined intergroup contact can reduce intergroup anxiety25

4.5Imagining Intergroup Contact can counter Stereotype Threat Effects27

4.6Imagined intergroup contact can reduce intergroup bias27

4.7Imagined intergroup contact promotes positive feelings29

4.8Impact of similarity on prejudice levels30

PRIMARY DATA ANALYSIS32

CHAPTER 05: CONCLUSION34

5.1Future aspects36

5.2Managerial implications of the study36

REFERENCES37

CHAPTER 01: INTRODUCTION

1.1 Outline of the study

The following dissertation is based on the topic “The effects of imagined intergroup contact on prejudice and how similarity as a mediator affects the prejudice”. The first chapter of the dissertation will provide a detailed insight on the introduction to the topic which will also include the aims and objectives and rationale of the study. The second chapter of the dissertation will present a thorough review of the literature. The literature review will illustrate the previous research which has been carried out in the specific field. The chapter of literature review will give an insight on the previous researches which have been conducted in the field of prejudice and imagined intergroup contact. The third chapter will state and explain the methodology of the research study. The fourth chapter will analyze the findings and discussions will also be presented. The fifth chapter will provide conclusion for the dissertation. It will also state the implications and future recommendations.

Background of the study

The term prejudice is referred to as the pre conceived judgments towards people on the basis of his or her gender, social class, disability, religion and age. The term prejudice can also be based on unfounded beliefs which may ...