IBM



IBM

How has this goal been developed and disseminated within the company?

Palmisano's “On Demand Business” campaign is taking the next step by transforming IBM from a set of conventional silos (e.g., hardware, software, and services) to an integrated structure oriented around providing solutions to customer needs. To make this new approach work, the entire role of the corporate strategy group at IBM needed to change. If all the group did was to manage an annual strategy process, they would be largely irrelevant to line managers—just another staff function wasting valuable resources. To be successful, the strategy group needed to help business ...