HUMAN RESOURCE MANAGEMENT

Human Resource Management

Human Resource Management

The idea of satisfied employees for the benefit of satisfied customers is accepted and developed by both academicians and practitioners ? through the concepts of internal marketing ? internal communications and human resource management. Having that in mind ? two objectives of this paper emerged:

to analyze concepts of internal marketing (IM) ? internal communications (IC) and human resource management (HRM) parallelly ? and define their scopes ? overlaps and differences - Researches so far have dealt with dyads of those concepts. For example ? the possibility of human resources and internal communications coexistence ? integration ...