HTC AND ANDROID

HTC and Android

HTC and Android Alliance

Introduction

The current complexity of the economic environment are forging alliances between diverse companies in order to reinforce the use of possible opportunities and emerging threats. Depending on the ultimate objective in each partnership and characteristics of each company, the partner can be considered strategic or financial nature. There are many considerations to be made before choosing a partner that can help the company to stay alive. Each type of partner has both advantages and disadvantages that determine its fit with the needs of each company.

While the strategic partner provides the opportunity to create competitive advantages and strengthen the strategic positioning by taking advantage of synergies of all kinds, access to new markets, incorporation of technology, etc. A financial partner provides access to funding sources to finance Business Plan. A business without losing operational control and, on the other hand, can facilitate operations of "Buy-Out" as, for example, the acquisition of a company by its management ("Management-Buy-Out") or external devices ("Management-Buy-In") and operations that combine the above ("Buy-In-Management-Buy-Out"). The choice between a strategic or financial partner in each case will depend on the strategic objectives pursued by the company and its shareholders and the advantages and disadvantages that bring everyone in each case (Farrell, Saloner, 1985).

Technology industries tend to follow a "winner-takes-all" model where the whole market belongs to an oligopoly of firms. Those companies are achieving an overriding position with a product or service whose dominant design is adopted by an overwhelming number of customers. They are also setting a market standard. We have identified seven different moves used by the firms from the developed world to push their technology intensive solutions to the market so that they become indisputable leaders. They offer a compatible or open technology to generate increasing returns; besides they create a supportive network; they also actively promote their technology through an aggressive branding; they go after the global market in order to reach the maximum volume of users; they minimize their production costs in order to lower their price and get to new customers; finally they constantly invest more than their competitors in order to reach a critical mass which make their solution unavoidable. Technology industries have long been dominated by companies from the developed world. However in the recent years, new players are coming from growing economies, especially from China for high-tech products and India for technology services. In this paper, we will explore how those technology companies from growing countries mostly China and India- can also apply those different actions in order to reach market leadership (Frick, Torres, 2002).

Discussion

The same HTC and Google made an alliance in order to compete with the Apple IPhone. Both made many strategies make their product more compete in the international market. Before getting into deep discussion, it is necessary to know about the HTC and Google products available in the market. The Type of the partnership they had was Open Handset ...