HSN. INC. E-BUSINESS IMPROVEMENT STRATEGIES

HSN. Inc. E-business Improvement Strategies

HSN. Inc. E-business Improvement Strategies

Introduction

The main purpose of this paper is to deal with the ways of improving the e-business website. The website chosen in this paper is www.hsn.com. HSN, Inc. is considered as the multi-channel retailing company which has a vast expertise on the direct-to-consumer marketing. HSN is offering different products on through different mediums like the television, catalogs, and other stores (Dréze 2008 373). HSN is considered to be the leader among the retailers as it is providing the top services like the shop by remote; this is the only retailer shop which is providing such service in the whole U.S. Thus the HSN retailer's shop is providing the very high quality services to its customers. The main reason is the website through which they attract their customers. They attract a lot of their customers through their e-business operations. There are so many ways through which they can improve their website so that they can attract a huge number of customers.

Ways to improve the E-Business Operations

Branding

In order to improve the branding of the product in e-business, it is necessary for HSN to maintain the quality of its brand. As for the purpose of brand loyalty the main thing is the customer's loyalty towards that brand. And customers get loyal towards the brand only when they get the quality product. Thus for the purpose of creating their Brand a strong one it is necessary of HSN to enhance the branding section on their website.

Social networking

Social networking is considered to be the best medium of online advertising nowadays. It is estimated that almost 90% of the online advertising's revenue is being captured by the social networking. Therefore, it is important for HSN to enhance its business to social networks (Ghoshal 2009 90). HSN can make communities and fan pages in different social media websites; also they can place their advertisements on the social media websites so that it will be very easy for them to captive the attraction of the customers.

Mass customization

Mass customization refers to ordering a huge amount of material in a very low cost. This is considered as the best customer catching tool in this highly competitive era. It is being suggested to the e-business companies like HSN that in order to increase the number of customers is a suggestion to them to do the mass customization for their products.

Offer just one merchandise or service on your dwelling page

Do you deal several goods or services on your website? If so, I'd powerfully suggest you check if or not this is the best scheme for you. We've discovered that proposing less goods in one location with more exact duplicate recounting those goods habitually converts into higher sales.

It's all about focus. Instead of seeking to delight every individual who visits your location by proposing a large variety of goods with negligible minutia about each one, if you offer just one product--or one set of associated products--you can actually aim on ...