HOW TO SUCCEED BY SELLING JUST ONE SHOE

How To Succeed By Selling Just One Shoe

[Title of the Course]

Nordstrom: How to Succeed by Selling Just One Shoe

Question 1 Identify the type of retailer that Nordstrom's is classified as. Describe the characteristics it shares with other retailers of this type.

Nordstrom categorized as a retailer that believes in providing superior services to its customers (Eric, 2002). They believe that once the customers fully satisfied with the service being provided to them will not switch to any other retailer. Nordstrom's believe in maintaining long term relationships with its customers by providing them expert services compared to its competitors. They do not believe in reducing prices through promotions, or sales as they think that the price they have been charging their customers are worth the service they have been providing to its customers. This is a successful strategy adopted by the Nordstrom's as is evident through the results that have been generated.

The general physical appearance that it is partaking with other retailers of the same type, or at least most of the other retailers also believe in the same thing of maintaining long term relationships with its customers. The technique of upholding these associations might be dissimilar; nonetheless the purpose is alike in this esteem. Moreover, most of the merchants want to intensify their influence over opening much more channels of outlets. This is also the character that Nordstrom's share with other retailers of the same type (Jeff, 2010).

The merchandises sold by Nordstrom are similar as those vended by supplementary departmental stores. This characteristic marks a closer resemblance amongst Nordstrom and other departmental stores since it is robust as exemplified in other departmental stores.

Question 2 Describe Nordstrom's level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences.

Nordstrom has experienced numerous variations in the method of business. The affected development in the possibility of the process has altered the trade entity of a small family affair portraying corporation shares by the public. Store management has only been transformed meaningfully due to the increase in their numbers. As a present, distributed management applies to the shop only to improve efficiency.

On the other hands, self-service have been taken up so as to enhance customers' approval and freedom. Additionally, Nordstrom has determined to acclimatize to self-service so as to slash ...