How effective is franchising as an entry mode to emerging market?

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ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.



DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________



ABSTRACT

Franchising is defined as adopting and practicing the rights of utilizing another's business model. Where there is no specific law, franchise is considered a distribution system, whose laws apply, with the trademark (of the franchise system) covered by specific covenants. This paper shall help us understand and comprehend the accounts of how effectively does a company make its way into the overall business progression and ultimately contributing towards the improvement and escalation of the country.

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

CHAPTER 01: INTRODUCTION1

Background of the Research1

Research Question1

Aims and Objectives1

Significance of the Study2

CHAPTER 02: LITERATURE REVIEW3

CHAPTER 03: METHODOLOGY13

Research Design13

Research Ethics13

Literature search criteria14

Search techniques used14

Keywords used14

Theoretical framework14

REFERENCES15

CHAPTER 01: INTRODUCTION

Background of the Research

New entities and corporations make way for entering into markets through different strategies and tactics. Some make roots towards entering with a new business concept or a new product with a novel, competitive business strategies. Others make way for entering the market through bringing a substitute or alternative product, creating friction in the industry and aiming towards cut-throat corporations.

In recent years, the idea of franchising has been picked up by the social enterprise sector, which hopes to simplify and expedite the process of setting up new businesses. A number of business ideas, such as soap making, whole-food retailing, aquarium maintenance, and hotel operation, have been identified as suitable for adoption by social firms employing disabled and disadvantaged people.

Research Question

The research question that shall frame and tailor the overall script of the dissertation shall be 'How effective is franchising as an entry mode to emerging market?'

Aims and Objectives

The aims and objectives for this paper shall be:

Understanding the importance of Franchising

Comprehending the effects of Franchising

Franchising in the light of competition in the market

What are the factors that are responsible for undertaking franchising

How the overall industry around the globe being affected by the franchising technique?

How can we improve the credibility of franchising and reduce global, communal hindrances and differences that prevail within the context of international business?

Significance of the Study

This paper shall help us understand and comprehend the effectiveness of a particular franchising technique and at the same time help us understand that how well can we improve the current performance of reputation.

Limitations of the Study

Since we cannot understand and consider all avenues and areas of conducting the study, we shall be discussing the patterns and discussions of franchising that has been done by McDonalds.

CHAPTER 02: LITERATURE REVIEW

The high cost and risk of developing new products and penetrating new markets is a major force that drives organizations ...