Honesty is a good characteristic of anyone's reputation, and one that should be valued very much. Honesty is usually a good reputation's greatest possession, as well as its greatest armor for staying good. Whatever other good traits someone possesses, they do not help the reputation without being honest. Someone may be smart, friendly, hardworking, and determined, but all those qualities are wasted by lying. It is important to be honest because if someone is honest I can always trust what they say and rely on them.