HONDA MOTORS

Honda Motors

Honda Motors

Question One:

a) Honda Motors

Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys", commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do their best in every situation. Honda Motor Ltd. has remained on the leading edge by creating new value by providing products of the highest quality at a reasonable price for worldwide customer satisfaction. The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. Honda develops, manufactures and markets a wide variety of products ranging from small general purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide(Tan, 1990,, 151).

Swot Analysis of Honda

While Honda has abundant backbone to their name, they aswell ache from some above weaknesses. The primary weakness of Honda is oftentimes one of their above strengths as well. By afraid to their accouterments as the technology innovator aural their industry, Honda divests abundant of its assets in exploring new methods to enhance their products. However, they generally conduct analysis and accession in fields that accept no applied appliance until continued into the approaching (Corporate Info, npg). Take for archetype their ammunition adeptness research; Honda was the industry baton in ammunition adeptness from 1985 to present (InvestorGuide, npg). However, alone until afresh did gas prices accession top abundant to accreditation the ammunition abridgement as a cogent advantage. Had Honda bald added of their assets to added top end upgrades such as aggressive aural the SUV market, they adeptness accept fabricated abundant added profits. Thus, award the antithesis amid approaching analysis and accepted profits is one of the above weaknesses with Honda. Another one of its weaknesses is that Honda relies on its "entry first, organizes later" action for new bazaar assimilation (Wright Report, npg). Its accumulated action appears to be to access accustomed markets with their avant-garde articles and advance an basement and alignment afterwards they beam how the bazaar reacts. Although this action has formed able-bodied in some cases such as Honda's access into the ablaze barter division, area its Ridgeline won Barter of the Year, about in added cases such as the barrage of Acura success was met aboriginal by years of balloon and error. Acura was launched in the mid 1980s, and it was the aboriginal Japanese produced affluence car, about it lacked abounding of the appearance that barter were searching for in top end cars and Acura went through about 5 years of net losses afore Honda assuredly ample out their architecture and administration methods. Honda depends too abundant on their adeptness and adeptness to acclimatize already a artefact enters the market, and as a result, they generally accomplish hasty and adulterated decisions that they accept to again absorb ...