HILTON HOTELS

Hilton Hotels



Table of Content

Part 14

Introduction4

Company History5

Strategic Analysis6

Swot Analysis6

Weaknesses7

Opportunities7

Threats8

Five Forces Analysis of Hilton10

Buyer power10

Supplier power11

New entrants11

Substitutes12

Rivalry13

Financial analysis of Hilton Hotels14

Part 215

Rationalised plan15

Identifying Areas of Weakness17

Address the Weaknesses18

Set of Approaches19

Product19

Pricing20

Place (Distribution)21

Promotion22

Implementation of recommendations23

Conclusion24

Hilton Hotels

Part 1

Introduction

The Hilton Hotels Corporation, one of the leading international companies in the hospitality industry started with a humble beginning in 1919, when Conrad Hilton bought the first of what would later become an international chain of hotels and resorts, revered by competition and valued by customers, for the high quality of hospitality and leisure services provided as well as original hotel and travel concepts presented. With an international portfolio of 9 hotel brands that extends to up to 79 different countries worldwide, the Hilton hotel corporation has more than 3,400 hotels spanning the globe and approximately 22 million guests across all nine brands owned by Hilton (Armstrong, 1997, 45)

The goal Hilton aspires to achieve, however, is to be the first choice of guests, team members and owners alike, the paramount global hospitality company, which is reflected solidly within the company's core values which are the drive of the corporation's team members. However, with an increasing number of competitors in an aggressive and quite competitive market, A diverse number of properties in 79 around the world, each with unique cultural norms and traditions and a changing hospitality market, due to the increasing bargaining power customers have gained due to the evolution in mobile technology, information technology and the introduction of the Internet to the general public. Hilton has started to realize the importance of the information guests can provide in order to get a clearer image of their priorities and needs. This leads to improvement in the guest's overall stay experience hence developing stronger customer relations that would later lead to better retention and higher profitability.

Hilton Hotels & Resorts is a full-service hospitality segment of the company. It operates more than 540 hotels and resorts with nearly 181,000 rooms in 76 countries across six continents. The Doubletree brand primarily caters business and leisure travellers. As of 2009, it operated a total of 46,000 rooms across its 180 Doubletree hotels (with 22 in the development process). Embassy Suites Hotels is the one of the largest hotel brands for premium segments in the US. As of 2010, it operated 200 properties (with 52 in development) and 48,000 rooms in the premium hotel segment. Hilton Garden Inn (Hilton Garden) is a mid-price brand. As of 2009, it operated a portfolio of nearly 501 (with 120 in development) hotels globally with 68,567 rooms (Cuneo, 2003, 325).

Company History

The hotel chain was founded in 1919 by Conrad Nicholson Hilton in Cisco (Texas) and was established as the leading international hotel brand. In the first half of the century, growth was limited more to the U.S. The global expansion began with the opening of the Carbide Hilton in Puerto Rico 1949th. The first foothold in Europe gave itself the Hilton Istanbul Hilton, which opened in 1955th Hilton, was the first house that offered guests amenities ...