Health care in the Media



Health care in the Media

Introduction

Health messages on television and other mass media have the potential to significantly influence the public's health-related knowledge and behaviors, but little is known about people's ability to comprehend such messages. To investigate whether people understood the spoken information in media messages about cancer prevention and screening, we recruited 44 adults from 3 sites to view 6 messages aired on television and the internet. The concept of "healthy lifestyle" is not yet clearly defined. The representatives of the philosophical and sociological trends are considering a healthy lifestyle as a global social problem, an integral part of society as a whole.

In the psycho-pedagogical direction of a healthy lifestyle from the perspective of consciousness, the psychology of human motivation. There are other points of view (eg, biomedical), but a sharp boundary between them, since they are aimed at solving one problem - improving the health of the individual. Healthy living is a prerequisite for the development of various aspects of human life; they reach active longevity and proper performance of social functions for active participation in the labor, social, family and household, recreational forms of life.

The urgency of healthy life due to increasing and changing nature of the loads on the human body due to the complexity of social life, increasing the risks of technological, environmental, psychological, political and military nature, provoking negative changes in health status.

Discussion

In the narrow biological sense it is a physiological adaptation to the human potential environmental effects and changes of states of the internal environment. Authors who write on this topic include the "healthy lifestyle" different components, but most of them considered basic: education from early childhood health habits and skills;

Environment: a safe and suitable for habitation, the knowledge of the influence of surrounding objects on health; abandonment of smoking, use of drugs, drinking alcohol. Food: moderate, corresponding to the physiological characteristics of a particular person, awareness of the quality of used products; movement: a physically active life, including special physical exercises (e.g., fitness), taking into account the age and physiological characteristics; Care of the body: the observance of the rules of personal and public hygiene, the possession of skills, first aid; hardening.

On the physiological state of a person is greatly influenced by his psycho-emotional state. Therefore, some authors [5] also highlight the following additional aspects of a healthy lifestyle: emotional well-being: mental hygiene, the ability to cope with their own emotions, and problems; intellectual well-being: a person's ability to learn and use new information for the optimal action in the new circumstances. Positive thinking, spiritual well-being: the ability to establish really meaningful, constructive life goals, to strive for and achieve them.

Optimism some researchers identify as "social well-being" - the ability to interact with other people. The formation of life-promoting human health is carried out at three levels.

Social: to promote media outreach;

Infrastructure: the specific conditions in the major areas of life (the amount of free time, material resources), care facilities, environmental control;

Personality: ...