Has The Modern Media Changed How We View Presidents As Leaders? How? Has It Constrained or Empowered the Role of the Foreign Policy President?

Has The Modern Media Changed How We View Presidents As Leaders? How? Has It Constrained or Empowered the Role of the Foreign Policy President?

Introduction

The aim of this essay is to discuss that how modern media had changed our views on presidents as leaders. A simple analysis of modern diplomacy can observe a substantial change in recent decades, relative to traditional diplomacy. The use of the media and culture as tools of foreign policy is called Public Diplomacy. Through Public Diplomacy, governments seek to project a positive international image of the country, to influence world public opinion and facilitate the implementation of foreign policy actions. For these reasons, it can be said that public diplomacy has become a key tool for the implementation of foreign policy (Rosati & James, 2011 pp. 15-50).

The distinction between what may be disclosed to the media and what they should not publicly disclose is up for debate. 

Discussion and Analysis

Participation of U.S. in the world and the State Department's approach to the American public are essential in the conduct of foreign policy. Several countries that recognize the importance of public diplomacy and the fact that, given the symbiotic relationship, governments need the media to spread their message as commercial entities, competing for audience and sponsors, need greater access to sources of information. The government of United States has increasingly strengthens its attention to the press in the implementation of its foreign policy. The relationship with the media that had traditionally been reactive has entered a period in which things are prepared in advance or explained to the media in advance. The reasons for some actions, such as presidential visits have embarked on the search for a more proactive role in this field. Many officials are trying to arrange meetings with the media as part of the agenda of visits abroad, to make known to the public the reasons and achievements of his travels. Previously lowest priority was given to the press and was seen as something that had to meet at the end of a project or to solve a public misunderstanding (James, 2000 pp. 10-20).

This period is a very important time for Latin America. For a long time, the regional leadership belonged to the United States but with the decline of its economic weight and the focus on the Middle East situation opens a space and the need for local leadership in Latin America. The countries best placed to play this role are Brazil and Venezuela. Brazil is the most developed country in Latin America and has initiated important processes such as MERCOSUR integration. In turn, Venezuela is the largest oil exporter in South America and is undergoing a very favorable period. Another reason why these countries can become dominant is the presence of their leaders. In this comparison between leaders, the idea of power and power types are ...