Harrah's Casino Hotels

Harrah's Casino Hotels

Question 1: Describe how information technology is used in this company to lock-in customers.

The Harrah's company employed an integrated customer data base as well as coast to coast network which have enabled it to lock in its customers and also to heighten the growth of revenue much more than that of its flamboyant competitors. Harrah's unlike its competitors tend to invest in technology; it started the first ever national customer database for the industry called Winner's Information Network or WINet. After the deployment of WINet, all the customers of Harrah's casinos were giver a player card that ...