Harnessing new technology and diversification strategy for increasing growth and market share

By

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

Keeping in view of today's modern, novel, cut-throat competition and competitors that have come up with original, unique and impactful methods, maintaining a strong, tenacious and effective ideology towards crushing your competitor is most important in the light of maintaining your current organizational practices and looking for avenues that would effectively and efficiently cater to your organizational objective, goals and strategies and simultaneously improve the chances of survival in the market. The shipping industry is truly global and is affected by all major international events whether economic, environmental or otherwise. At the same time the shipping industry is also greatly affected by the shipping business cycles. The study of a shipping company has helped in opening many salient features of strategy and diversification in the shipping industry. This paper shall help us understand how firm take up the aid of diversification strategies in order to improve their overall credibility of the organization.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Background of the Research1

Research Question1

Aims and Objectives1

Significance of the Study2

Ethical Considerations2

CHAPTER 02: LITERATURE REVIEW3

Introduction3

Diversification5

Diversification Benefits5

Diversification Drawbacks8

Maritime Training10

Offshore Oil Field Services10

Definition and characteristics of knowledge rigidity11

Causal analysis of knowledge rigidity13

Implications for managers and practitioners24

Transaction Cost Economics: A case in point26

Security Analysts' Forecasts as a Measure of Performance of Shipping Firms29

What are security analysts' earnings forecasts?30

Why use security analysts' earnings forecasts as a performance measure?31

Firm Capabilities and Diversification: How Mission Matters41

Multiple Brand Alliances: A Portfolio Diversification Perspective59

Intensive Strategies62

Integration Strategies64

Diversification Strategies65

Relaunching the industry brand66

Relaunching your brand67

Diversification: One Path to Increasing Revenue70

CHAPTER 03: METHODOLOGY74

Research Design74

Literature search criteria74

Search techniques used74

Keywords used74

Theoretical framework74

CHAPTER 04: DISCUSSION AND ANALYSIS75

Setting the prospect in the light of Positioning75

Oversimplification75

Over Communication79

Differentiation80

CHAPTER 05: CONCLUSION83

REFERENCES85

BIBLIOGRAPHY93

CHAPTER 01: INTRODUCTION

Overview of the Research

Refining margins run this business. Global demand has improved margins. Strong growth in emerging markets was the story of 2010. The recovery last year is continuing into 2011. Strong global demand, especially in emerging markets is creating better margins. This year, light sweet crude is the marginal feedstock. With OPEC increasing production of sour crude oils, and Latin America producing more, this could continue into the near future. Understanding the use of diversification needs to be highlighted at each point when a competitor tries to pin down your efforts, or brings in a novel concept or technique to crush down your efforts.

Research Question

The research question for this paper shall be 'Harnessing new technology and diversification strategies for increasing market share and growth.

Research Objectives

The basic aims and objectives that would be undertaken in the context of this paper shall be:

Diversification strategies

Understanding the impact ...