Gulfstream Aerospace

Gulfstream Aerospace

Introduction

Gulfstream Aerospace Corporation is an aircraft manufacturer. Gulfstream is a subsidiary of General Dynamics since 2001. Gulfstream Aerospace is one of leading corporate jet manufacturers in the world. They have been building jets since the late 50's and continue to create top of the line aircraft which have become the status symbol of success. With their success comes an extensive company infrastructure and supply chain (Shullen, 2007). This paper discusses the sustainability of Gulfstream's strategy and how it impacted the company in the near-term future.

In October 2010, Gulfstream received an order from Asia Jet for three aircraft, a Gulfstream G150, G200 and G250, to be in charter service from Shanghai Hongqiao Airport. in the same month, the company named Bill Colleran as the Director, Technical Information Services at the company. Gulfstream appointed Arrow Aircraft Sales and Charters Private Limited, a professional business-aviation service provider, as an authorized independent sales representative for aircraft transactions in India in February 2011.

Location

Gulfstream has created over 1900 jets since 1958 when it was founded. During this time they have continued to refine its supply chain and now have it worked out to an art.

Gulfstream has produced some 1,900 aircraft for customers around the world since 1958. Gulfstream offers a fleet of aircraft comprising the wide-cabin, high-speed Gulfstream G150; the large-cabin, mid-range Gulfstream G200; large-cabin, mid-range Gulfstream G250; the large-cabin, mid-range Gulfstream G350; the large-cabin, long-range G450; the large-cabin, ultra-long-range Gulfstream G500; the large-cabin, ultra-long-range Gulfstream G550; and the ultra-large-cabin, ultra-long-range Gulfstream G650. Gulfstream also offers aircraft ownership services through Gulfstream Financial Services division and Gulfstream pre-owned aircraft sales. Gulfstream is actively involved in conducting basic research in technologies necessary for a business jet with supersonic capabilities. The company provides avionics services, airborne product support, auxiliary power unit, airframe maintenance, inspection, landing gear and spares support services. The company operates five service centers and five facilities in the US, under the General Dynamics Aviation Services banner (Shullen, 2007).

Gulfstream's Current Strategy

Gulfstream's target is to set up itself as Europe's premier low-fares arranged traveler aircraft through proceeded improvements and amplified offerings of its low-fares service. Gulfstream Aerospace aspires to offer reduced fares that develop expanded traveler traffic while sustaining a relentless aim on cost- containment and functioning efficiencies. The key components of Gulfstream's scheme are: Low Fares. Gulfstream's reduced fares are conceived to stimulate demand, especially from fare-conscious leisure and enterprise travelers who might else have utilized alternate types of transport or would not have traveled at all. Gulfstream Aerospace deals chairs on a one-way cornerstone, therefore eradicating smallest stay obligations from all journey on Gulfstream Aerospace arranged services, despite fare. Gulfstream groups fares on the cornerstone of the demand for specific air journey and by quotation to the time span residual to the designated day of exodus of the air journey, with higher fares ascribed on air journey with higher grades of demand for bookings made nearer to the designated day of departure. Gulfstream's Dublin to London (Stansted) path ...