GROCERY SHOPPING

Grocery Shopping

Table of Contents

Introduction1

Literature Review2

Overview of the Retail Industry2

The importance of location in grocery shopping2

The pattern of shopping in retail industry4

The importance of Grocery shopping in tourism6

The concept of online shopping8

The operations of Tesco Supermarket in UK9

The overall strategy followed by Tesco Company Ltd12

Diagrams and Charts for Grocery Shopping15

Reflection on the utilization and collection of data16

Conclusion17

References19

Appendix21

Grocery Shopping

Introduction

The retail industry contributes a lot towards United States and United Kingdom economy. Overall total online retail sales were $172.9 billion for the year 2010, an increase of 11% from 2009. U.S. consumers spent approximately $400 billion on clothing and footwear in 2008. Clearly, the online retail sector, one sector in the industry, plays an important role in driving economic growth in the U.S., while also satisfying consumers' functional and emotional needs. Expanding our understanding of why consumers buy, and how they purchase can help the retail sector maintain sales and perhaps grow. Emotional connections between consumers and where they shop are important. One emotional connection is sense of place within the retail environment. Place provides a foundation for meaning and purpose in life. Place also is considered part of marketing. An examination of the marketing and public policy research identifies a category of place issues, albeit limited to marketing management. However, most research surrounding place and place attachment is found in studies about recreation and tourism or visitor destinations. Therefore, all the issues related to Grocery Shopping will be discussed in detail.

Literature Review

Overview of the Retail Industry Place attachment is important in the retail environment, as it can explain how humans interact with their environmental surroundings. This includes emotional involvement with a specific place. For example, Il Cuore di Novi, an Italian town, developed a marketing plan for town center revitalization which included a patronage card used by in-town residents and out-of-town shoppers. The patronage card fostered an attachment between consumers and Il Cuore di Novi for shopping. Place can help explain dimensions considered by consumers in the selection of one shopping destination over another. Shopping destination has been explored in terms of out shopping and consumer perceptions of corporate social responsibility in town center retailing. Yet little information exists about consumers' perceptions on the role of place attachment in the retail environment in online shopping. In addition, there is a lack of concrete theoretical basis for the study of place attachment (Alreck, 2002, 35).

The importance of location in grocery shopping

For the purpose of this study, sense of place refers to an important part of the human psyche that describes attaching oneself to a particular place based upon emotional involvement. In this study, retail patronage describes consumers' preferences that motivate their return to a consumer retail venue. Examination of the link between sense of place and retail patronage adds to the existing body of knowledge as it may, or may not, identify, another motivation for a retail experience, one that can help establish and build customer loyalty. Place attachment reaches across disciplines and is integrated into different ...