GREEN RESTAURANTS

Reason for restaurants to go green

Reason for restaurants to go green

Introduction

Environmental issues have been the focus of discussion since the last few decades. People are becoming more concerned about the environmental issues and some have translated their environmental concern into pro-environmental behavior such as recycling, energy saving, water conservation, and green purchase behavior. As a result, both profit oriented and socially responsible firms have deem this situation as one of the market opportunities and started to adopt the concept of green marketing through developing products or services to meet the demand of environmentally conscious consumers. In view of the trends ...