GREEN BUSINESS

Green Business



Green Business

Introduction

The green business sector chosen is energy efficiency. The "Green Business Practices" include a series of practical, easy implementation that businesses can make to increase the production productivity, lower costs, reduce the environmental impact of production, improve the production process, and increase safety at work between positives. It provides social effects so it is a tool for cost management, environmental management and to initiate organizational changes social impact (Nicol, 2002).

Starbucks going green

This company was found in 1971. Starbucks is ruling the world of coffee worldwide by having the highest number of branches globally. Starbucks Shared Planet is the new environmental program Starbucks. Established in 2009 with the help of FLO (Fair-trade Labeling Organization) and TransFair United States, Starbucks Shared Planet is a true environmental commitment to the famous chain of coffee.

The coffee purchased by Starbucks as part of its Shared Planet program should be exclusively from the fair trade and grow by a method of farming which is environmentally safe (no pesticides). Already in 2009, the brand doubled its supply of fair-trade coffee. With Starbucks Shared Planet, Starbucks is also involved in the fight against climate change by providing support to farmers to avoid deforestation. To this end, pilot programs were launched in Sumatra, Indonesia and Mexico (Rippin, 2007).

In addition, all Starbucks cups must be reusable or recyclable by six years. In order to reduce its ecological footprint, Starbucks plans to develop a recyclable cup for 2012. In addition, 25% of cups used in shops should be reusable. In 2010, it is also nearly 10% of the energy used by the brand must come from sources of renewable energy. Starbucks also certifies that all the new stores open by 2010 will be green.

United States Army

It was found in 1914 to fight World War II. A new concept ...