Graded Task 2 - Market Research



Survey for New Range of Toys for Toys R Us

The purpose of this survey is to figure out the strength of potential target market for wooden alphabet blocks, new range of toys for “Toys R Us”. We have used 10 different questions in order to explore the capacity as well as interest of children in wooden alphabetical blocks. We have used the results in order to analyze which media to use to target them, which income group should be targeted, where these toys should be sold etc. We have actually asked questions from parents as its impossible for most of the children to fill out questionnaire, at least honestly. Wooden alphabetical blocks have proved to be one of the best ways to engage children in healthy learning activity by providing them a chance to “build” words out of their own inspiration and originality. Toys R US is not selling wooden alphabetical blocks currently, so this is one of the best potential target markets for the company. Managers of Toys R US can motivate and engage school teachers and school administrators to buy these toys, along with the exercise manual that Toys R US will design in order to guide the teachers and parents how to best use these toys in order to construct a healthy learning environment for their children, especially those who are weak in English language spellings. Following are the 10 question we have asked to figure out the basic elements of our target market before we approach it.

Survey

In which income bracket do you belong? (Annual Australian Dollars)

$4000-6000

$7000-9000

$10,000-12,000

13,000-15,000

16,000-18,000

19,000-21,000

22,000 or More

Which age group your kid (s) belongs to

2-3

4-5

6-7

8-9

Is he weak in learning spellings at School?

Yes

No

Somewhat

Don't know

Do you think toys like alphabetical blocks can respond to children's special learning needs by helping them to ...