Google & Youtube: The Anatomy Of A Successful Merger

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Google & YouTube: The Anatomy of a Successful Merger

Table of Contents

Table of Authorities3

Executive Summary6

Introduction7

Introduction7

Background7

Rise in Stock Market7

Hunting for YouTube8

According to the Record8

PESTEL Analysis of Google9

Intellectual Property Rights13

Licensing14

Merger20

Markets that Utilize the Technologies21

The Companies Involved22

Relevant Patent Law23

The Resolution29

References

Table of Authorities

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