GOOGLE

Google

Google

Company name

Founders Larry Page and Sergey Brin called the track down drive they built "Google," a play on the word "googol”. (Vise & Malseed 2005)

 

Google's mission Statement

“To organize the world's information and make it universally accessible and useful” (Sherman 2005)

 

Vision

Google believes that a free-spoken web superiority all users and publishers. We consider that content on the Internet can thrive encouraged by multiple finance models -- surrounding content available simply by engaging subscription. While we consider that advertising will probable remain the main lineage of earnings for bulk news content, a compensated model can serve as a noteworthy lineage of other revenue (Scott 2008). In supplement, a successful compensated content model can improve advertising opportunities, alternatively depose them.

 

Product Description and Capabilities Paying for Digital Goods: Google Checkout Description:

Google Checkout is a speedy, shut higher checkout process that sanctions consumers to pay for from merchants and publishers speedily and basically with a single login at thousands of outlets across the web. With Google Checkout, the consumer outlets her payment learning in a Google Account and secures it with a username and password (Sherman 2005). This dramatically diminishes the time it takes for consumers to pay for.

Digital and physical goods

With Checkout-enabled merchants and sanctions the consumer to save her learning in one shut higher position, alternatively multiple account assertions across the internet. Checkout has a worldwide footprint. Today, tens of millions of clients in more than 140 places and more than a half-million merchants in the U.S. and U.K. have signaled higher for Checkout. In total, billions of dollars in purchases have been organized through the service. In supplement, with our drew near dishonesty detection webs, Checkout merchants experience Fraud Losses 7 Times Lower Than industry averages as reported by Cyber source (Vise & Malseed 2005).

 

Status: Currently in demonstration

Key monetization ...