Goal of Marketing



Goal of Marketing

Introduction

The main goal of marketing should be to produce what people want, instead of trying to impose what is made. There are more than 1000 definitions of marketing, as each sees it differently, but the essence is always the same - the most complete satisfaction of consumer needs and, of course, profit. That's the classic definition of the founder of the theory of marketing by Philip Kotler (2008) as "Marketing - a human activity directed at satisfying needs and wants through exchange."

Thus, marketing in the broadest sense is the philosophy of management or company or business, according to which problem solving and customer satisfaction leads to the commercial success of the organization and benefit society. This is very clearly seen from the marketing objectives, which are given below:

1. Analytic function.

2. Product and distribution function.

3. Sales function.

4. Control function, communication and promotion.

Goals of Marketing

The first goal is the maximization of consumption or it can be called "the maximization of profit." This goal is perhaps every commercial organization's main goal. The idea is to maximize the consumption of goods by any reasonable means, as it leads to the expansion of production, and, consequently, to an increase in profits. At the same time trying to convince consumers to buy organization's goods and services (Lahiri, I., 2012).

The second goal (and the next two), is to show care directly to consumers by increasing the degree of customer satisfaction from the purchase of goods. But the producers also receive an indirect benefit: if the consumer receives the most of your purchases, he will buy this product again, it is possible that in larger quantities, and even can recommend it to friends and family.

The third purpose of marketing is providing the widest choice to consumers. On one hand, it will satisfy the needs of customers in choosing the best product. But on the other hand, expansion of production may not result in an increase in demand, while the price of goods will increase and because of the large costs and price increases would lead to dissatisfaction of consumers.

The fourth goal is improving the quality of life as many consider it basic, because it somewhat captures the first three principles. Improving quality of life requires, first, to improve the quality, increase in number, expanding the range of available value of goods. Secondly, to increase the positive impact of marketing on physical (environmental) and cultural (spiritual) aspects. Both of these factors would result in increasing demand for goods and services that company offers (Lahiri, I., 2012).

Significance of Sales and Communications

Every week or month organizations have to pay payroll, suppliers, and a host of expenses and services need to keep the business running. To do this, organizations need money or revenues. In order to attain revenues, organizations sell its products or services to customers. Without sales you would not have money to pay quickly and you'd look at your business problems and would soon be history. No company can survive without ...